@prodbymtn
@prodbymtn is my beat store and social media targeting musical artists, mainly Rap and R&B.
Challenges
Starting out and building my own brand identity from scratch posed a number of challenges such as increasing my own brand awareness and visibility in a competitive market as well as staying consistent with posting and interacting with other artist, producers and creatives.
Solution
To address these challenges, I implemented a comprehensive social media management strategy focusing on three key areas:
Content Creation:
I developed a consistent content calendar consisting of posts to Instagram, YouTube and Beatstars.
Audience Engagement:
I actively monitored and responded to comments and messages on all platforms as well as custom inquiries.
Performance Analysis:
Tracked monthly sales, conducted monthly reviews and adjusted pricing to reflect feedback.
Website Design and Search Engine Optimisation:
Designed my own website from scratch and made use of SEO practices to drive traffic.
Outreach:
Communicated with artists, producers and creatives from my business account to build rapport, network and collaborate.
Results
Significant increase in Engagement: Achieved a significant rise in likes, comments, and shares.
Substantial growth in following: Gained a large number of new followers.
Consistent Posting Schedule: Maintained regular posts, improving audience interaction.
Enhanced Brand Awareness: Increased visibility and established a stronger market presence.
Personal records reached within the first 3 months.
